Rolex
For over a century Rolex has stood for precision, reliability and excellence. From the depths of the oceans to the summits of the highest mountains.
Rolex is more than just a watch brand – it's an icon of the luxury industry and a symbol of success, prestige and timeless elegance. Since its founding in 1905 by Hans Wilsdorf in London, Rolex has evolved into one of the most recognized and coveted watch brands in the world.
Rolex's history is marked by groundbreaking innovations: In 1926, Rolex introduced the first waterproof wristwatch, the Oyster. In 1953 came the Submariner – the first diving watch waterproof to 100 meters. That same year, the Explorer conquered Mount Everest on the wrist of Sir Edmund Hillary. In 1963, the Cosmograph Daytona was introduced, which today is among the most valuable watches in the world.
Particularly interesting for collectors: Rolex watches are known for their exceptional value retention. Models like the Submariner, Daytona, GMT-Master II and Datejust have developed into excellent investments in recent years. The limited availability, consistently high demand and legendary reputation of the brand contribute to value appreciation.
For women, Rolex offers particularly elegant models such as the Lady-Datejust, the Oyster Perpetual in various sizes (28mm, 31mm, 36mm) and the Pearlmaster. These watches combine feminine elegance with robust Rolex quality and are suitable both as everyday companions and as investments.
At Time Boutique Munich, we provide expert advice on all Rolex models. Trading pre-owned luxury watches since 2018, we know the market precisely and help you find the perfect Rolex for your needs – whether as your first luxury watch, as an addition to your collection or as a value-stable investment.
- Submariner
- Daytona
- GMT-Master
- Datejust

Rolex Datejust, the reference against which all others are measured
Why the Datejust is the archetypal Rolex, how to choose between 36 and 41 millimetres, Jubilee and Oyster, smooth and fluted bezel, and what matters when you buy.
Read article →All articles
Carefully curated articles about Rolex.
Rolex Day-Date, the President watch and its quiet status
Why the Day-Date exists only in precious metal, what the President nickname is about, which sizes and references count, and what to look for when you buy.
Read article →
Rolex Daytona, history, references and what matters when you buy
Why the steel Daytona is the hardest Rolex to get hold of, which references really count, what Paul Newman has to do with it, and what we look for in the atelier.
Read article →
Rolex Explorer, the underrated adventure watch
Why the Explorer is Rolex' most honest tool watch, what distinguishes Explorer I and Explorer II, where its history comes from, and what to look for when you buy.
Read article →
Rolex GMT-Master II, the travel watch with personality
How the GMT function works, what the nicknames Pepsi, Batman and Root Beer mean, Jubilee against Oyster, and what to look for when you buy a used GMT-Master II.
Read article →
Rolex Lady-Datejust, the women's Rolex with the longest history
How to choose the right size, bezel, the matching bracelet and dial, what sets the 26 apart from the 28, which alternatives exist, and what to look for when you buy.
Read article →
Rolex models at a glance, which watch suits whom
The whole Rolex world sorted. The classic and the professional line, the materials and a clear guide to which model suits which wearer.
Read article →
Rolex Oyster Perpetual, the purest form of the brand
Why the Oyster Perpetual is the most honest Rolex, what its name means, how the colour offensive of 2020 changed demand, and what to look for when you buy.
Read article →
Rolex prices and value, what really determines worth
List price against market price, why some models trade above list price, what drives the value of a Rolex and why we prefer to name concrete numbers in conversation.
Read article →
Rolex Sea-Dweller, the diving watch for real depth
What the helium valve is really for, what distinguishes Sea-Dweller and Deepsea, how it relates to the Submariner, and what to look for when you buy.
Read article →
Rolex Sky-Dweller, the most complicated watch of the brand
How the annual calendar and the second time zone of the Sky-Dweller work, what the Ring Command bezel does, whom the watch is made for, and what to look for when you buy.
Read article →
Rolex Submariner, the diving watch that became a style icon
Date or no-date, the ceramic era, the lexicon of nicknames from Hulk to Kermit, and what to look for when you buy a used Submariner.
Read article →
Rolex service cost, what an honest overhaul actually covers
What a Rolex service costs, what is included, and how the factory service centre, an independent watchmaker and our atelier compare. Explained from the bench.
Read article →
Selling a Rolex, a sober guide from the atelier
How to sell your Rolex well, find the market value, and choose between immediate purchase, consignment and auction. Explained from daily trading practice.
Read article →
How to spot a fake Rolex Submariner, the 12-point guide
Crown, Cyclops, rehaut, movement, Glidelock. Twelve concrete checkpoints to distinguish a genuine Submariner from a replica, from the watchmaker's bench.
Read article →
Submariner vs GMT-Master II, which Rolex sports watch suits you
Submariner or GMT-Master II as your first Rolex sports watch? A comparison of history, bezel, movement and market position from a Munich atelier perspective.
Read article →
Buying a Rolex, a guide from the atelier
How to actually buy a Rolex. Budget, sourcing routes, physical inspection, papers, authentication, payment, service. Eight steps from the workshop perspective.
Read article →
Which Rolex to buy, the guide for beginners and collectors
Submariner, GMT-Master II, Daytona, Datejust, Day-Date. Which reference for which wearer, where the value lies, what we see in the atelier.
Read article →Frequently asked questions
Answers to the most important questions about Rolex.More Maison.
Looking for a Rolex? See the current collection or have your watch checked in our workshop.
We will be happy to help you.
Write to us or give us a call. We will answer your questions personally and take time for your request.