Skip to main content
Time Boutique Munich
Time Boutique MunichRequest consultation
Maison · Munich
Maison · since 2018 · Munich

The story behind Time Boutique Munich.

Editorial · Maison Time Boutique

Time Boutique Munich, since 2018. We broker Rolex, Patek Philippe, Audemars Piguet and Cartier. Personally curated, tested in our own workshop.

A watch is a craft, an investment and a memento. What began in 2018 as a brokerage of individual pieces is now an address with a workshop, an international network and a clear standard.

01 / 04

A passion for excellent timepieces

Curated with ambition - checked with expertise
Luxury watch expertise. Testing with a magnifying glass
In the workshop

Authenticity check

Craft, memory, legacy.

We check every watch in our own workshop: Movement, rate, provenance. Everything that comes into our inventory has passed the test, without exception.

To the collection
What we would not wear ourselves, we do not broker.
House policy since 2018
02 / 04

Our journey

From the beginnings to today. Milestones in our development.
Kapitel 01
Where it all started
2007: The fascination begins.
An Omega Seamaster · 2007

The fascination begins.

Max is still in school when the father of a close friend places an Omega Seamaster Automatic on the table — a watch that winds itself simply through the movement of the wearer.

For a teenager that sounds like science fiction. The fascination with mechanics, movement and craft becomes a quiet obsession that grows over years.

Focus: the first encounter with mechanical watchesthe spark.
Kapitel 02
A hobby becomes a house
November 2018: The founding of Time Boutique.
First encounters · Munich

The founding of Time Boutique.

Max is in his final year of school, looking for his first proper watch, and in August 2018 starts buying and selling on eBay. Three months later a plan has formed.

November 2018 — Time Boutique is officially founded as a sole proprietorship. Alongside his Abitur and university studies the first industry networks emerge, the first regular customers, the first understanding of market values and service quality.

Focus: building first collector networks, personal brokerage piece by piece.
Kapitel 03
Growth through Covid
2020 – 2021: The watch market explodes.
Growth · worldwide

The watch market explodes.

The luxury watch market grows sharply during Covid. Collectors, dealers and enthusiasts worldwide push for rare pieces. The existing experience and market knowledge let Max move with it.

2021 becomes the first significant revenue year. What had been a side project becomes a company with international reach.

Milestone: first revenue milestone, international market presence, full-time focus.
Kapitel 04
House policy and operations
2023: Neo-vintage Rolex as house policy.
Curation · loupe

Neo-vintage Rolex as house policy.

Mid-2023 the deliberate decision is made: specialisation in neo-vintage Rolex in exceptional condition, complete sets with papers, technically flawless. What does not fit the standard we decline — even when the pieces are offered to us.

In the same year Matthias joins the team — initially social media and product photography, but quickly a central figure in day-to-day operations. From this role grows the position of Head of Operations, later COO.

Transformation: neo-vintage as identity, professional operations, documented standards.
Kapitel 05
Technology, team, space
2024: Own platform, own structures.
System · atelier

Own platform, own structures.

June 2024 — Viktor takes over business development and technology. Out of the Excel-and-WhatsApp routine most of the industry runs on, an in-house inventory and process system is built. Alongside it the new website, the international logistics.

In the same year the first employees are hired for image editing and operations. December 2024: the first official office space — the first proper company location.

Innovation: digital infrastructure, first team, first physical location.
Kapitel 06
From sole proprietorship to GmbH
February 2026: Time Boutique GmbH in Grünwald.
Incorporation · Grünwald

Time Boutique GmbH in Grünwald.

February 2026 — Time Boutique is officially converted into a GmbH, with Max, Matthias and Viktor as shareholders. In parallel the sister company Watchdesk GmbH (today Chronodesk) is founded, developing the in-house atelier system for the wider watch industry.

With the new location in Grünwald, just south of Munich, the house moves into permanent premises — atelier, workshop and office under one roof.

Milestone: GmbH incorporation, sister company Chronodesk, Grünwald location.
Kapitel 07
Brand and voice
2026: Carlotta gives the maison a voice.
Brand · CMO

Carlotta gives the maison a voice.

Carlotta joins as CMO in 2026. She is responsible for brand, brand presence and social media — and translates what we do daily into a visual language of its own.

What had previously grown piece by piece gets a clear outward posture: consistent aesthetics, curated content, a narrative that fits the boutique.

Brand build: consistent visual language, clear communications, collector relationships beyond the transaction.
Kapitel 08
The in-house workshop
May 2026: Helmut brings the workshop in-house.
Workshop · atelier Munich

Helmut brings the workshop in-house.

May 2026 — master watchmaker Helmut takes over the workshop lead. Previous tenure at Rolex in Switzerland, decades at the bench, a standard that leaves nothing to chance.

Complete overhauls, movement service, water resistance, documented rate values: what enters stock in Munich passes through his hands. The workshop becomes our own service point for every major brand.

Workshop maturity: master-watchmaker level, service competence for every brand, in-house refurbishment.
Kapitel 07
And on it goes\'s
Time Boutique Munich, today
The studio - 2026

Today. And the claim of 2018.

Today, Time Boutique is an established address for rare Rolex, Patek Philippe, Cartier and vintage classics. With an atelier in Munich, a worldwide network and customers who entrust us with their most valuable pieces.

And tomorrow? More workshop, more knowledge, more pieces. But the same promise as in 2018: Only the watches we would wear ourselves.

House policy - since 2018
We do not sell every watch.
But watches that stay.
Maximilian, founder
03 / 04

The faces behind Time Boutique

The team at Atelier - Maison Munich
Maximilian, Time Boutique München
Founder - Managing Director

Maximilian

Founder of the Maison. Responsible for selection, acquisition and relationships with collectors, houses and workshops. From the early days of 2018 to the rarest Day-Date today.

Write to Max
Matthias, Head of Operations
Head of Operations - Maison

Matthias

Operational management of the Maison. Coordinates valuation, incoming goods, dispatch and appointments in the Munich workshop. Every watch finds its way to him.

Write to Matthias
Viktor, Head of Business Development
Head of Business Development

Viktor

Business development of the Maison. Responsible for growth, new business areas, technology and digital infrastructure. From the Atelier system to international logistics.

Write to Viktor
CMO · Brand & Communication

Carlotta

Responsible for brand, brand presence and social media. Gives the maison its own voice, consistent visual language and curated content.

Write to Carlotta
Master watchmaker · Workshop lead

Helmut

Leads the in-house workshop. Previous tenure at Rolex in Switzerland, decades at the bench. Carries out complete overhauls, movement servicing and documented rate testing in the Munich atelier.

One workshop, one voice, one standard.
Maison Time Boutique
04 / 04

Our values

The foundation of our company. The guideline for every decision.
Our foundation

The values that guide us.

These principles are behind every decision, from the initial inquiry to the handover in Munich. They are the reason why collectors worldwide keep coming back to us.
  1. Absolute integrity

    Uncompromising honesty and transparency in every business process. We say what a watch is and what it is not. Without exception.
  2. Uncompromising quality

    Only the best timepieces enter our collection. Movement opened, rate values measured, provenance documented. Before anything leaves the atelier.
  3. Long-term partnerships

    A trusted partner. Most of our clients return and recommend us.
  4. Passion

    With devotion to detail and genuine enthusiasm for watchmaking. What we wouldn't wear ourselves, we don't broker. The same promise, year after year.
Personal - Discreet

Talk to us in Munich.

We look forward to your call, your message or your visit by appointment. We usually respond to inquiries within an hour.

Office hoursMon-Fri 10-18 - Sat by appointment
RegionMunich & surrounding area